Your audience co-pilot
Audience Velocity gives marketing teams and agencies instant feedback from simulated audiences built on real customer data. See what will land, what won’t and how to fix it, before your campaign goes live.
The loudest voice in the room decides what goes out, and nobody can say for sure how customers will react.
Live testing means paying to learn what doesn’t work, and waiting weeks for the results.
By the time focus groups or surveys report back, the brief has moved on.
Interviews, reviews and CRM notes are gathered, then rarely used when the copy is actually written.
Between in-house writers, freelancers, agencies and AI tools, your brand voice drifts.
Generative tools produce content quickly, but it’s generic and rarely connects with the people you’re trying to reach.
Who it’s for
For CMOs, marketing directors and heads of marketing at growing businesses who need every campaign to count.
Show leadership how each audience responds to your messaging and why, so decisions are made on insight, not instinct.
Catch the headline that confuses, the claim that feels hollow or the tone that misses before a penny of media spend goes behind it.
Turn the interviews, reviews and CRM notes you already have into audiences your whole team can test against, any time.
Hold every piece of content to the same standard, whoever wrote it: your team, your freelancers, your agency or an AI tool.
Test concepts and propositions before you brief, and review agency work against your real audiences when it comes back.
Get the kind of audience feedback that used to need a research budget, in the time it takes to paste in your copy.
For strategy, creative and client services teams who want to pressure-test work before it reaches the client.
Test messaging against the client’s audiences before you present it, so the first version is closer to the final one.
Back creative recommendations with audience-by-audience rationale rather than taste, and move conversations past “I just don’t like it”.
Show prospects how their customers are likely to respond to your ideas, and stand out from agencies relying on gut feel.
Offer audience testing as part of your service, adding a strategic layer to delivery that keeps clients coming back.
Give every account team the same evaluation framework, so quality doesn’t depend on who’s working on the brief.
Turn the customer data your clients hand over into audiences your team can test against throughout the relationship.
How it works
We build simulated audience segments from your own customer insight, such as interviews, reviews and CRM notes, alongside your brand strategy.
Paste in ad copy, emails, landing pages, social posts or campaign concepts, and choose which audiences to test against.
See how each audience responds, where the messaging falls short and what to change. Refine it and test again in the same conversation.
Audiences are built from your own customer data, so the feedback reflects the people you actually sell to, not an average of the internet.
Audience Velocity doesn’t write copy for you. It tells you how your audiences will respond and what to change, so your team stays in control of the creative.
Created by Open Velocity, a team that has led go-to-market and messaging strategy for scale-ups. Marketing best practice is built into every evaluation.
Your customer insight is used to build your audiences in your own private environment, and is never shared with anyone else.
Book a demo
Tell us a little about your team and we’ll show you how Audience Velocity works with messaging from your own market.
Stay in the loop
Early access news, product updates and practical thinking on messaging and audiences for marketing teams and agencies. No more than once a month.
FAQs
A model of one of your customer segments, built from real insight about those customers. It lets you ask “how would this group respond?” before your campaign asks for real.
Whatever customer insight you already have, such as interview notes, reviews, survey responses or CRM notes, plus your brand and positioning guidelines. We’ll help you turn it into your first audiences.
Most written marketing: ad copy, emails, landing pages, social posts, value propositions and campaign concepts. Evaluations adjust to the content type, so an ad is judged differently from a landing page.
No. It evaluates the messaging your team or agency has written, explains how different audiences are likely to respond and recommends what to change. Your team stays in charge of the creative.
General AI tools give you general answers. Audience Velocity grounds every response in your own customer data and brand strategy, and applies the same evaluation standard to every piece of content, so feedback is specific and consistent.
Yes. Agencies can build audiences for each client and test work before it goes out. Get in touch to talk about partnership options.
You do. Your customer insight is used to build your audiences in your own private environment.
